Due to the varying nature of each business, we will be working closely with you to determine your ideal search terms, clickthrough budget, and traffic influx. To optimize these variables we need to work together during the first month or two to ensure that we fully understand the goals of your business.

First, it is important that your search terms only bring potential buyers to your website. This ensures you only pay for qualified traffic. For example, if you sell pool chemicals, "pool" may not be a narrow enough search term. This term may also bring in traffic from people searching for billiard-related items or those who just want to go for a swim - causing unnecessary charges to your account.

Second, we need to determine accurate trends of your clickthrough charges on a monthly basis. These trends will allow us to determine a monthly spending budget necessary to maximize your return on investment. This will differ for every client due to the auction/bid system for each search term; the length of your sales cycle; and the profits realized from each new customer. It is our mission to ensure that your new leads will earn a return on investment from this program each month.

Last, we must monitor the amount of new traffic to your website. Internally, you must prepare for an influx of new leads, and determine how to manage them effectively and efficiently. In the event that your staff is stretched to a maximum, we can temporarily "turn off the faucet" so to speak. When you feel caught up again, we can automatically turn things back on.