Swift Solution recently signed an agreement to manage advertiser
accounts for a network of partners including almost every major portal, search engine and browser
on the Internet. These partners,
who combine to reach over 75% of all Internet users, agreed to
auction off their top search
listings to the highest bidding advertisers.
Simply explained, our service positions your business in the most efficient placements for all search term listings relevant to your products, services and information, based on bidding for each visitor that clicks through to your website. We determine how much customer traffic to drive to your site by controlling your position in search results throughout our network of partners. The more we bid, the higher your listing will appear in the search results, and the more potential customers that will click through to your website. We can tweak our service to get you the most potential customers possible for the least money, and we can make adjustments in the listings to fit whatever budget you desire.
A
"search term" is the exact word or phrase users
will type in to find your product, service or information. For example,
if your business sells Chicago Bears tickets, your relevant
terms would include the obvious, like: Chicago Bears, Chicago Bears tickets, etc. Capitalizing on our experience with the way people search, we go beyond the obvious to add terms based on common search spacing and spelling, like ChicagoBears, ChicagoBearsTickets, and Bears Tikets. Most clients will have between 25 and 200 search terms depending on the scope of their business. Our expertise in search term selection will maximize the efficiency of your search term listings.
Your
"bid" for each search term determines how much you
will pay when a user searches for one of the terms you have bid on, then clicks on your listing and
visits your website. If they don't visit your website, you
are not charged. Listings are ranked "highest bid first"
- the higher the bid, the higher the rank. For example, if
one of your terms is "Bears tickets", and a competitor
is currently bidding $0.05 for the term, you would have to
bid $0.06 to rank above that competitor. This means that you
are willing to pay $0.06 for each user that searches for that term and then clicks on your
listing and visits your website. The minimum bid for any search term is $.05, and bids can be changed in real-time by $.01 increments.
In
contrast to traditional advertising where you pay regardless
of performance, our search term marketing service only charges
your account when interested users click through to visit your website.
In addition, each listing contains a title (the link to your
website) and a paragraph describing your company. These allow
users to determine if your business is exactly what they are
searching for before they click on the link. This ability to target specific potential customers offers our clients tremendous results at a
very reasonable cost.
